Collabration
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Program Key Stats
2021
Admission Session
Any Student passed 10+2 Arts/ Science/
Commerce
Eligibility criteria
3 Years
Duration
₹ 120750
Fees
Program
Overview
The Bachelor of Arts in Communications & Digital Media prepares students for career change, advancement or graduate education, while providing personal enrichment. The program explores the various aspects of creating, transmitting and analyzing messages which flow among individuals, groups, organizations and societies. Students of this course are trained with corporate communication and mass communication. They develop a broad general knowledge of the traditional liberal arts disciplines while developing a greater depth of knowledge in Communications. The students will get BA (Communication & Digital Media)) degree from ASBM University after successful completion of three years of study.
Why B.A.
Communication and Digital Media
- Designed on CBCS pattern
- Practice-driven experiential learning
- Emphasis on building thinking and analytical skills and solving real-life projects
- Experienced faculty from industry, profession and academics
- Continuous evaluation system
- Separate hostel facilities for boys and girls
Course Curriculum
A student will undergo a minimum of 80 credits of course work during the two-year programme. The courses have been classified into credits. A course carrying 100 marks shall be equivalent to 4 credits and the course carrying 50 marks shall be equivalent to 2 credits.
The curriculum consists of 80 credits where Core Discipline courses are of 48 credits, Generic Electives are of 12 credits, Discipline Specific Electives (DSE) are of 12 credits and project is of 8 credits.
Semester - I
- Introduction to Communication
- Communication Theory I
- Environmental Science
- The Craft of Writing
Semester – II
- English Communication
- Media and Culture Studies
- Media Laws and Ethics
- Television and Radio Communication- Basics
Semester – III
- Advertising – Principles
- Public Relations- Principles and Practice
- Gender and Communication
- Visual Communication
- Digital and Multimedia Platforms
Semester – IV
- Broadcast Journalism
- Media Ecology
- Understanding Social Media
- Art and Entertainment Communication
- Specialized Reporting
Semester – V
- Political Communication
- Event Management
- Media Management
- Integrated Marketing Communications
Semester – VI
- Development Communications
- Corporate Communication
- Online Journalism
- Magazine and Niche Journalism
FOR WHOM
- Any Student who has passed +2 Arts/ Science/ Commerce or its equivalent public examination.
ELIGIBILITY
- Passed Class 12 in any stream from a recognised board with a minimum of 45% aggregate.
Faculty
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