ASBM

B.A. (Communication and Digital Media)

B.A. (Communication and Digital Media)

Collabration

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Program Key Stats

2021

Admission Session

Any Student passed 10+2 Arts/ Science/
Commerce

Eligibility criteria

3 Years

Duration

₹ 120750

Fees

Program
Overview

The Bachelor of Arts in Communications & Digital Media prepares students for career change, advancement or graduate education, while providing personal enrichment. The program explores the various aspects of creating, transmitting and analyzing messages which flow among individuals, groups, organizations and societies. Students of this course are trained with corporate communication and mass communication. They develop a broad general knowledge of the traditional liberal arts disciplines while developing a greater depth of knowledge in Communications. The students will get BA (Communication & Digital Media)) degree from ASBM University after successful completion of three years of study.

Why B.A.
Communication and Digital Media

  • Designed on CBCS pattern
  • Practice-driven experiential learning
  • Emphasis on building thinking and analytical skills and solving real-life projects
  • Experienced faculty from industry, profession and academics
  • Continuous evaluation system
  • Separate hostel facilities for boys and girls

Course Curriculum

A student will undergo a minimum of 80 credits of course work during the two-year programme. The courses have been classified into credits. A course carrying 100 marks shall be equivalent to 4 credits and the course carrying 50 marks shall be equivalent to 2 credits.

The curriculum consists of 80 credits where Core Discipline courses are of 48 credits, Generic Electives are of 12 credits, Discipline Specific Electives (DSE) are of 12 credits and project is of 8 credits.

Semester - I

  • Introduction to Communication
  • Communication Theory I
  • Environmental Science
  • The Craft of Writing

Semester – II

  • English Communication
  • Media and Culture Studies
  • Media Laws and Ethics
  • Television and Radio Communication- Basics

Semester – III

  • Advertising – Principles
  • Public Relations- Principles and Practice
  • Gender and Communication
  • Visual Communication
  • Digital and Multimedia Platforms

Semester – IV

  • Broadcast Journalism
  • Media Ecology
  • Understanding Social Media
  • Art and Entertainment Communication
  • Specialized Reporting

Semester – V

  • Political Communication
  • Event Management
  • Media Management
  • Integrated Marketing Communications

Semester – VI

  • Development Communications
  • Corporate Communication
  • Online Journalism
  • Magazine and Niche Journalism

Let us help you to make the right career decision

FOR WHOM

  • Any Student who has passed +2 Arts/ Science/ Commerce or its equivalent public examination.

ELIGIBILITY

  • Passed Class 12 in any stream from a recognised board with a minimum of 45% aggregate.

Faculty

Dr. Apurva Sahay

Assistant Professor

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Dr. Barada P Mohapatra

Assistant Professor

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Dr. Bhagaban Jayasingh

Professor & Dean

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Dr. Bhakta Bandhu Dash

Sr. Assistant Professor

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Dr. Biswajeet Pattanayak

President & Professor

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Dr. Haradhan Das

Professor

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Dr. Jhum Swain

Assistant Professor

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Dr. Jyoti Ranjan Mohanty

Professor

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Dr. Kalyan Shankar Ray

Professor

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Dr. Kaushik Nagadev Bhuyan

Assistant Professor

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Dr. Manmath Nath Samantaray

Associate Professor

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Dr. Padmanava Mohapatra

Sr. Assistant Professor

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Dr. Phalgu Niranjana

Professor

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Dr. Rupsa Mahapatra

Assistant Professor

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Dr. Sachidanand Sogala

Adjunct Professor

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Dr. Shekhar Murthy

Professor

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Dr. Smaraki Pattanayak

Assistant Professor

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Dr. Sunil Kumar Das Bendi

Assistant Professor

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Dr. Susanta Kumar Kanungo

Adjunct Faculty

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Dr. Thomas Mathew

Professor Emeritus

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Prof. Avijit Mondal

Assistant Professor

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Prof. Pratap Kumar Pati

Assistant Professor

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Prof. Saroj Kumar Bishey

Assistant Professor

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Prof. Swasti Suvasweta Satpathy

Assistant Professor

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