Majority of India’s population (68.4%) live in rural areas. It contributes 37% to the country’s GDP. The rural economy has a vast potential for development through micro, social and innovative enterprises. Hence, the rural socio-economic development has to be augmented through capacity building and human resources development in the critical areas of market linkages, rural entrepreneurship, rural technology development, micro-finance, livelihoods and skill development, natural resources management, management of agriculture and technical assistance in the areas of health, education, management of village administration, sanitation and infrastructure development. BBA (Rural Management) degree focuses on multidisciplinary approach to equip the students to tap the emerging and growing opportunities in the public and private domains of rural sector.

This unique 3-yaer BBA programme in Rural Management is offered in collaboration with Mahatma Gandhi National Council of Rural Education, Ministry of Education, Govt. of India with community engagement methodology that has been positioned as a big game changer for rural communities. This programme focuses on the fundamental concepts and theories of rural management in general and rural businesses in India in particular. This will provide a strong foundation through a blend of courses through which students gain an appreciation and understanding of the humanities, behavioural sciences, social sciences and natural sciences knowledge, attitude and skills required for rural management discipline.

This programme will dwell into specially identified rural oriented courses that cover general principles of management and the core subjects provide students with basic analytical decision making and interpersonal skills.